Amazon Audible

Audible faced stagnating subscriber growth and sought to engage the next generation of audiobook listeners. To address this, a dedicated social studio was established to transform Audible's audio content into engaging social media campaigns across multiple platforms, including TikTok, X (formerly Twitter), and Instagram. The studio focuses on new title launches, community building through user-generated content (UGC), original social programming, and creator partnerships.

With new subscriptions flatlining, Audible was looking to recruit the next generation of audiobook listeners and franchise fans. Fan communities were organically growing on social, but Audible had a slow and inefficient social content solution in place.

Our dedicated Audible social studio sees us turn Audible’s industry leading audio content into engaging social content designed to build fandom and drive sign ups. We bring Audible’s audio content to life on each social platform, using each platform’s unique mechanics to engage audiences (ie Competitions on TikTok, Discussions on X, and Q&As on Instagram).

Turning original Audible content into social content.

Nurturing deeper relationships with existing fandoms through competitions and community management.

Creating new Audible franchises for social, bringing new fans into the brand world.

Tapping into creators and influencers to create fast turn, authentic content that taps into cultural trends.