AI at T&Pm. Welcome to accelerated growth
We believe that AI is driving an exciting transformation of how we work - from developing insights, to ideas, to creating and distributing content.
It can cut across silos, it can open up new ways of accelerating, augmenting and automating what we do. Allowing us to make and deploy more high quality impactful content.
Human Intelligence
But we think that AI needs HI (Human Intelligence) to make the most of it. It needs new, integrated ways of thinking. It requires teams and processes to change how they work.
Over $300m invested in our proprietary AI suite driving more effective decision-making and creative excellence
Discover
Reveals actionable insights through data
Ideate
Unlocks powerful campaign concepts
Plan
Applies artificial intelligence to scenario plans
Activate
Produces impactful assets at scale with a direct, optimisable connection to media owners
Measure
Delivers actionable reports and analysis to clients, teammates.
Apply AI: our AI Sprint e-book
Our AI Sprint process is a hands-on, structured approach to innovating with AI. Through focused sessions, our team collaborates with clients to explore, prototype, and implement AI-driven solutions tailored to their unique business needs. Learn how it works here
Building Trust: A Guide to Responsible AI Principles
Our legal expert Gillie guides us through the essential principles of responsible AI use. Covering six key areas, she explains why a thoughtful, ethical approach is crucial for the agency and how these principles shape our work with AI.