AI at T&Pm. Welcome to accelerated growth
We believe that AI is driving an exciting transformation of how we work - from developing insights, to ideas, to creating and distributing content.
It can cut across silos, it can open up new ways of accelerating, augmenting and automating what we do. Allowing us to make and deploy more high quality impactful content.
Human Intelligence
But we think that AI needs HI (Human Intelligence) to make the most of it. It needs new, integrated ways of thinking. It requires teams and processes to change how they work.
Over $300m invested in our proprietary AI suite driving more effective decision-making and creative excellence
Optimise
Embedded performance media connectivity.
Automated optimisation via platform API and Gen-AI adaptation. Learnings fed back into strategic development.
Inspire
Bespoke blend of strategic talent.
Content, CRM, and, audience planning aided by AI powered data analysis in WPP AI Studio.
Automate
Agile, automated production capabilities.
Including generative AI technology, automated versioning, on-site studio & specialist production hubs.
Create
Hybrid makers & social creators.
Conceive and execute ideas, tapping into specialist production skill sets as needed.
Apply AI: our AI Sprint e-book
Our AI Sprint process is a hands-on, structured approach to innovating with AI. Through focused sessions, our team collaborates with clients to explore, prototype, and implement AI-driven solutions tailored to their unique business needs. Learn how it works here
Building Trust: A Guide to Responsible AI Principles
Our legal expert Gillie guides us through the essential principles of responsible AI use. Covering six key areas, she explains why a thoughtful, ethical approach is crucial for the agency and how these principles shape our work with AI.