Italy
63 creators
Across 2 offices
(Milan, Rome)
Erwin Corio Flores
Strategy Director
Paolo Dolcini
Managing Director
Fabrizio Caperna
Creative Director and
Communication Strategist
Giacomo Lofrida
Business Director
EasyJet
Innovative media approach:
How to move from a TV National approach to a geo-based approach to be relevant where the source of growth is more relevant, maximizing effectiveness and efficiency.
Challenge
EasyJet is 3rd player in the Italian market.
High awareness but with a Consideration problem especially on key areas with operational base (Lombardy, Veneto Campania).
The challenge is to be able to improve consideration in those areas.
Insight
Generate continuity and closeness in adv exposure in key areas.
Approach
Modify the procedural approach-which involved only linear TV + digital flights-by expanding the media mix with geographically filtered Radio and VOD interventions.
Results
+4pts from 58% to 62% (Jun 2023 - Apr 24)
+10pts from 57% to 67% (Jun 23 -Apr 24)
Kinto
Kinto Reel Recap Completo Roma
Objective
Enhance brand visibility through a partnership with AS Roma and Bologna FC during their Series A match.
Idea
A Social storytelling concept that revolved around a thrilling road-trip from Bologna to Rome on the day of the match with a team of ambassadors (football legends, two die-hard fans of Roma and Bologna, and the renowned TV presenter)
Challenge
The ambassadors were tasked with a race to reach the Rome stadium using all the KINTO mobility products. The adrenaline-fuelled journey was captured in real-time on social media.
Results
2 Football Legends
400 km Distance Travelled
6 Different means of public transportation used
4.2 Million Reach
8.8 Million Impressions
7.7 million video plays
Lexus
Since the very beginning of our collaboration with Toyota/Lexus, we’ve always been a business partner, and not only a media partner. But, in the last months we noticed that we’ve reached the “break-even point” of DOI generation.
We need to find a different solution to continue to improve Toyota/Lexus business.
Thanks to technology and geo data empowerment based on GPS, we are able to identify users who are actively evaluating to buy a premium car or a commercial vehicle delivering advice to people who’ve visited at least two different competitor’s dealerships in the last 60 days.
To these people we showed a map to drive people directly to the Lexus dealers.
Results
+67% Visit Rate vs control group
+215 Incremental visits in dealership
+27% vs monthly avg The highest volume of sales throughout the FY
Lexus Drive To Store
Toyota
Case Toyota ‘We Hybrid’
Innovative Data driven and branding approach
We Hybrid project showcases how our integrated approach can express our full potential.
An integrated campaign which combine data-driven insights, a holistic strategy, online and offline channels, engaging content, influencer marketing, and robust CRM for a cohesive and impactful brand presence.
Toyota ‘We Hybrid’
A New Service
Toyota launches an innovative new service for hybrid car maintenance with a discounting system based on miles driven on electric. Creating an empathetic element to be able to easily open the access door to the “novelty“.
A new approach
Through data we identified humour as an element to get a positive and sustainable message across.
Audience overlap guided the choice of our Talents Maccio Capatonda & Bebe Vio, which allowed deeper penetration to the audience and repurposing more campaign waves.
Awards
Silver NC Awards
Bronze BC&E
Results
+81% Awareness
+50% knowledge
+44% influence